Marketing Management

Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now. 

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IU International
The time is now. Sign up by 7th April 2022 for up to 80% off tuition!


Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales—in agencies, in small and medium-sized enterprises, large international corporations, or NGOs. 

What makes IU your best choice
100% International
96% Recommendation rate
85,000 Students
Your degree summed up

All the important details about this programme

  • Study model
    Master of Arts (M.A.)
    60 or 120 ECTS
    Study format: Online or On Campus
  • Duration of study
    12 or 24 months
    Part time models available
  • Study Fees
    Online: From 489 98 euros per month
    On Campus: From 750 499 euros per month
  • Accreditation
    60 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    120 ECTS - English - Online
    Online study programmes are accredited in line with German and European standards

    60 ECTS - English - On Campus
    Currently in accreditation process

    120 ECTS - English - On Campus
    Currently in accreditation process
  • Admission
    Undergraduate Degree
    English Skills
    One Year of Work (For 60 ECTS Version)
    Scholarship Programme Options
  • Reduce your study fees
    Many scholarship options available
Information about the start of studies
On Campus: Official start date 01.10.2022 (English, 60 ECTS)
On Campus: Official start date 01.10.2022 (English, 120 ECTS)
Information on state accreditation
Subject to state accreditation. We expect the Ministry's approval no later than the start of the programme. So far, all of our programmes have been successfully accredited and approved on time.
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Make the path to your degree simple

Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.

Learn More


Managers in Marketing and Sales are faced with an increasingly complex and dynamic range of tasks. The IU Master in Marketing Management sets you up for a great career that could take you into companies large or small, worldwide. Whether you want to head into a more sales-related position or enter the creative world of branding, marketing has something for everyone. With IU, you not only choose if you want to take a degree worth 60 or 120 ECTS credits, you can also choose specialist electives that suit the topics you're interested in.

1. Semester
2. Semester
Download Module Handbook

In this programme, you can choose electives in order to specialise in a field you’re interested in. For the 60 ECTS programme, one elective will amount for 10 ECTS credits of your overall degree.

Business Analyst
Communication and Public Relations
Product Development and Design Thinking
Sales Management
Show more electives
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Student Recruitment Team

Do you need help with your decision? Your personal student advisor is there for you!

Career outlook

Since virtually every company sells products or services, the career prospects are excellent. Experts with sound marketing and sales knowledge are sought after almost everywhere. From exciting start-ups to large corporate leaders, a master's in marketing management from IU will help you find your path to a successful career, driving marketing activities for all kinds of companies.

Communication Manager

As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.  

Brand Manager

As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally. 

Marketing Manager

As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities. 

Study Models & Fees

Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.  

Full time

Duration 12 months

Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:

€996 €199 / month Apply now

Part time

Duration 18 months

Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:

€775 €155 / month Apply now


Duration 24 months

Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:

€606 €121 / month Apply now
*Price information:

For students in Asia, Africa, and South & Central America, the prices displayed show regular tuition fees including graduation fees, scholarships or other discounts. For students from Europe, the UK, the US, Canada, Australia, New Zealand, Japan & South Korea, the prices displayed do not include graduation fees, scholarships or other discounts. Additional fees may apply.

Our IU study programmes include the following benefits

  • Take exams online

  • Study materials

  • Access to partner network

  • Free extension of study period

  • Online library as well as podcasts and videos

  • Flexible payment options

  • Correction and assessment of module exams

  • Online forums

  • Support and career services

What our students say

  • In both my passion and my career, the skills and competencies I learned at IU have made a big difference.

    Zena Massaad, MBA - Master of Business Administration
  • The university teaching at IU is characterised by a high degree of practical relevance.

    Diana Valdez, M.A. International Management
  • You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!

    Sandip Modha, MBA - Master of Business Administration

Admission requirements

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.
Admission Requirements
English Skills
Work Experience (60 ECTS)
Scholarship Programme: Help Getting Started
Why IU is a great choice
  • The Best of Both Worlds

    Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.  

  • Accredited & Globally Recognised

    IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.  

  • Gain Real Support

    We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.  

  • The Ideal Mix of Theory & Practice

    Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.

Sounds good?
Start your studies with IU
Apply now

Award winning education

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AACSB International
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EU International
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