Master
Marketing Management
Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now.
YOUR MASTER'S IN MARKETING MANAGEMENT @ IU
Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales—in agencies, in small and medium-sized enterprises, large international corporations, or NGOs.
All the important details about this programme
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Study model
Master of Arts (M.A.)60 or 120 ECTSStudy format: Online or On Campus
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Duration of study
12 or 24 monthsPart time models available
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Study Fees
Online: From 489 98 euros per month
On Campus: From 750 499 euros per month -
Accreditation
60 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards120 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards60 ECTS - English - On CampusCurrently in accreditation process120 ECTS - English - On CampusCurrently in accreditation process
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Admission
Undergraduate Degree
English Skills
One Year of Work (For 60 ECTS Version)
Scholarship Programme Options -
Reduce your study fees
Many scholarship options available
Start your studies with IU
Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.
DEGREE OVERVIEW
Managers in Marketing and Sales are faced with an increasingly complex and dynamic range of tasks. The IU Master in Marketing Management sets you up for a great career that could take you into companies large or small, worldwide. Whether you want to head into a more sales-related position or enter the creative world of branding, marketing has something for everyone. With IU, you not only choose if you want to take a degree worth 60 or 120 ECTS credits, you can also choose specialist electives that suit the topics you're interested in.
In this programme, you can choose electives in order to specialise in a field you’re interested in. For the 60 ECTS programme, one elective will amount for 10 ECTS credits of your overall degree.
Start your studies with IU
Student Recruitment Team
Do you need help with your decision? Your personal student advisor is there for you!
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+49 (0)30 311 987 20 Available: Monday to Friday, 07:00 to 19:00 CET/CEST
Career outlook
Since virtually every company sells products or services, the career prospects are excellent. Experts with sound marketing and sales knowledge are sought after almost everywhere. From exciting start-ups to large corporate leaders, a master's in marketing management from IU will help you find your path to a successful career, driving marketing activities for all kinds of companies.
As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Study Models & Fees
Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.
Full time
Duration 12 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
Part time
Duration 18 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
Extended
Duration 24 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
For students in Asia, Africa, and South & Central America, the prices displayed show regular tuition fees including graduation fees, scholarships or other discounts. For students from Europe, the UK, the US, Canada, Australia, New Zealand, Japan & South Korea, the prices displayed do not include graduation fees, scholarships or other discounts. Additional fees may apply.
Our IU study programmes include the following benefits
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Take exams online
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Study materials
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Access to partner network
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Free extension of study period
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Online library as well as podcasts and videos
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Flexible payment options
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Correction and assessment of module exams
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Online forums
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Support and career services
What our students say
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“In both my passion and my career, the skills and competencies I learned at IU have made a big difference.
Zena Massaad, MBA - Master of Business Administration -
“The university teaching at IU is characterised by a high degree of practical relevance.
Diana Valdez, M.A. International Management -
“You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!
Sandip Modha, MBA - Master of Business Administration
Admission requirements
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The Best of Both Worlds
Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.
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Accredited & Globally Recognised
IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
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Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
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The Ideal Mix of Theory & Practice
Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.
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Award winning education
