START YOUR MASTER'S IN INTERNATIONAL MARKETING MANAGEMENT
Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master's in management specialised in international marketing will be able to step into leading positions right away and drive projects, campaigns, and brands to success. Overall, a Master of Management with International Marketing will give you a well-rounded knowledge of business and marketing expertise, turning you into a valuable asset to any company.
All the important details about this programme
Master of Arts (M.A.)60 or 90 ECTSStudy format: Online or On CampusDual Degree: Available
Duration of study
12 or 18 monthsPart time models available
Online: From 606 121 euros per month
On Campus: From 996 649 euros per month
60 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards60 ECTS - English - On CampusOn campus study programmes are accredited in line with German and European standards
Completed Undergraduate Degree
Scholarship Programme Option
1 Year of Work Experience
Reduce your study fees
Many scholarship options available
IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.
To avoid disappointment, students need to sign up before reaching 50 percent of ECTS points, so don’t miss out!
Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.
This course is ending soon on our Bad Honnef campus, the final intake is July 2022. It will then only be available on our Berlin campus and online.
In the IU Master of Management in International Marketing, you'll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You'll come to understand consumer behaviour in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.
Managing in a Global Economy
Sales, Pricing and Brand Management
Advanced Research Methods
Operations and Information Management
Consumer Behaviour and Research
Seminar: Managing People and Organisations
Master Thesis & Colloquium
This degree combines our Master of Management with specialist electives for the area of Finance and Accounting. Take a look at the Module Handbook for more details.
Studying a flexible degree with a blend of in-person and online lectures on our Berlin campus can set you up for a successful professional and personal life in Europe, here’s what you gain:
- Practical, group-based learning
- Close contact with lecturer
- In-person career fairs and talks
- Work part-time and study
- Join clubs and student societies
- Apply for a post-work study visa
A Master in Management focused on International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.
As the Communication Manager for a corporation, you are responsible for a smooth internal and external communication and an increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of communication campaigns. You have no problem dealing with crisis management and extreme situations as well as change management.
As a Brand Manager, your main task is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. Therefore, you have budget responsibilities. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. In addition to that, you are responsible for the optimisation of marketing campaigns. Overall, you have many chances to develop the company through your strategic activities and know-how.
Study Models & Fees
Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.
Duration 12 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
Duration 18 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
Duration 24 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
For students in Asia, Africa, and South & Central America, the prices displayed show regular tuition fees including graduation fees, scholarships or other discounts. For students from Europe, the UK, the US, Canada, Australia, New Zealand, Japan & South Korea, the prices displayed do not include graduation fees, scholarships or other discounts. Additional fees may apply.
Gain your extra LSBU validated UK degree for €750 on top of your IU degree. (Only applicable to dual degree ready programmes)
Our IU study programmes include the following benefits
Take exams online
Access to partner network
Free extension of study period
Online library as well as podcasts and videos
Flexible payment options
Correction and assessment of module exams
Support and career services
What our students say
In both my passion and my career, the skills and competencies I learned at IU have made a big difference.Zena Massaad, MBA - Master of Business Administration
The university teaching at IU is characterised by a high degree of practical relevance.Diana Valdez, M.A. International Management
You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!Sandip Modha, MBA - Master of Business Administration
- Completed degree from a public or officially recognised university/higher education institution.
- For 60-ECTS programmes, you will need to have already acquired 240 ECTS credits.
- At least a “satisfactory” or Grade C equivalent earned in your previous education
Start your online degree with our Scholarship Programme and receive a scholarship up to 80%!
This helps you get started as a participant with immediate access to 50% of your courses even when you don't meet the full ECTS requirements yet. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience instead.
- To start a 120-ECTS degree, you will need a minimum of 180 ECTS credits from your previous studies.
- To start a 60-ECTS degree, you will need a minimum of 240 ECTS credits from your previous studies but can “bridge” up to 60 ECTS with 2 years of professional experience.
Once all admissions documents are provided and any relevant admissions courses are complete, you can move forward and finish your degree.
Questions? Speak to one of our study advisors, they will guide you through every step of the process.
For our 60-ECTS programmes, you will need at least one year of professional work experience before starting your studies (achieved after previous studies).
At IU, we teach in English to prepare you for the international market.
We therefore ask for proof of your English language skills*. If English is your native language or you graduated from an English-speaking school/university, you don’t need to prove your English skills.
- Speexx B2.2 Certificate (complimentary when signing up with IU)
- TOEFL (min. 80 points) or
- IELTS (min. Level 6.0 out of 9 points) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. B grade overall) or
- Equivalent proof
*Proof must be provided before the start of the study and must not be older than two years.
The Best of Both Worlds
Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.
Accredited & Globally Recognised
IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
The Ideal Mix of Theory & Practice
Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.