YOUR MBA WITH INTERNATIONAL MARKETING @ IU
The IU Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise.
All the important details about this programme
Master of Business Administration (MBA)90 ECTSStudy format: Online or On CampusDual Degree: Available
Duration of study
18 monthsPart time models available
Online: From 555 111 euros per month
On Campus: From 888 669 euros per month
90 ECTS - English - OnlineOnline study programmes are accredited in line with German and European standards90 ECTS - English - On CampusOn campus study programmes are accredited in line with German and European standards
Completed Undergraduate Degree
Scholarship Programme Option
One Year of Work Experience
Reduce your study fees
Many scholarship options available
IU has partnered with London South Bank University to give you the chance to turn your programme into a dual degree. When you choose this option, you'll graduate from IU with both a German degree and a British degree: a major advantage for international career prospects! No extra study courses or travelling required.
To avoid disappointment, students need to sign up before reaching 50 percent of ECTS points, so don’t miss out!
Don’t yet meet the requirements for work experience, English language skills or level of education? Not a problem – IU’s Scholarship Programme gives you the chance to start your online degree and fulfil the eligibility criteria while you study, just get us your proof of work experience, English language skill and education certificates to us before you complete 50% of your ECTS.
This course is ending soon on our Bad Honnef campus, the final intake is July 2022. It will then only be available on our Berlin campus and online.
DEGREE OVERVIEW: MBA & INTERNATIONAL MARKETING
Once you graduate with an MBA in International Marketing, you can analyse brand values and determine the factors that drive consumer-based brands. You'll be able to confidently develop targeted marketing strategies and communicate them convincingly to your team. Marketing is a diverse field. You might lead marketing activities for business-to-business (B2B) or business-to-customer (B2C) companies or even political or charitable organisations. No matter where your path takes you, you will lead with a great instinct for market potential and risk, crises management and dealing with clients, social media opportunities and more.
Innovation and Entrepreneurship
Business Ethics and Corporate Governance
Operations and Information Management
Global Brand Management
Sales & Pricing
International Consumer Behaviour
Applied Marketing Research
Capstone Project Thesis & Defense
Studying a flexible degree with a blend of in-person and online lectures on our Berlin campus can set you up for a successful professional and personal life in Europe, here’s what you gain:
- Practical, group-based learning
- Close contact with lecturer
- In-person career fairs and talks
- Work part-time and study
- Join clubs and student societies
- Apply for a post-work study visa
Career outlook: MBA International Marketing
Marketing can take you just about anywhere in the world and into a variety of company types. It's a competitive market and one that moves fast. With an MBA specifically tailored to marketing in an international context, you can head straight into a top role and quickly move your way up into the career of your dreams.
As Communication Manager of a company, you are responsible for smooth internal and external communication and are supposed to increase the brand presence. Your tasks include the conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. Confident handling of crises and extreme situations as well as change management should not be a problem for you.
As a Brand Manager, it is your task to strategically develop, position and coordinate the brand or image of a company. The goal is to develop a brand so that it has a high recognition value and stands out from other companies in the competition. Your tasks, therefore, include cross-product strategic planning by means of effective external communication. In the course of this, as Brand Manager, you will design innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and internationally.
As Marketing Manager, you are responsible for the development, planning and implementation of a company's marketing strategies. All marketing activities, as well as the achievement of the defined marketing goals, are continuously controlled and monitored by you. Through your strategic activities, you help shape the company and thus bear a high level of responsibility.
Study Models & Fees
Find a plan to suit you: For our online programmes, you can easily choose whether you want to study full time or part time. This helps you fit learning to your schedule.
Duration 18 months
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
Duration 24 months
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
Duration 36 months
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
For students in Asia, Africa, and South & Central America, the prices displayed show regular tuition fees including graduation fees, scholarships or other discounts. For students from Europe, the UK, the US, Canada, Australia, New Zealand, Japan & South Korea, the prices displayed do not include graduation fees, scholarships or other discounts. Additional fees may apply.
Gain your extra LSBU validated UK degree for €750 on top of your IU degree. (Only applicable to dual degree ready programmes)
Our IU study programmes include the following benefits
Take exams online
Access to partner network
Free extension of study period
Online library as well as podcasts and videos
Flexible payment options
Correction and assessment of module exams
Support and career services
What our students say
In both my passion and my career, the skills and competencies I learned at IU have made a big difference.Zena Massaad, MBA - Master of Business Administration
The university teaching at IU is characterised by a high degree of practical relevance.Diana Valdez, M.A. International Management
You can participate in IU events and establish an excellent network. My career proves it: networking is the key to success!Sandip Modha, MBA - Master of Business Administration
- Completed degree from a public or officially recognised university/higher education institution.
- At least a “satisfactory” or Grade C equivalent earned in your previous education.
- Your undergraduate studies must amount to 180 ECTS for an 90-ECTS MBA.
Start your online degree with our Scholarship Programme and receive a scholarship up to 80%.
This also helps you get started as a participant with immediate access to 50% of your courses even when you don't meet the full ECTS requirements yet. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience instead.
- To start a 90-ECTS MBA, you need a minimum of 180 ECTS from your previous studies and one year of work experience. You need to provide proof of an additional year of work experience until the end of your programme. Alternatively, if you have already 210 or 240 ECTS upfront, then only one year of work experience is required.
- To start a 60-ECTS MBA (One-Year MBA), you need a minimum of 210 ECTS from your previous studies and one year of work experience. You need to provide proof of an additional year of work experience until the end of your programme. Alternatively, if you have already 240 ECTS upfront, then only one year of work experience is required. Applicants with only 180 ECTS cannot be registered for a One-Year MBA program.
Once all admissions documents are provided and any relevant admissions courses are complete, you can move forward and finish your degree.
Questions? Speak to one of our study advisors, they will guide you through every step of the process.
At IU, we teach in English to prepare you for the international market.
We therefore ask for proof of your English language skills*. If English is your native language or you graduated from an English-speaking school/university, you don’t need to prove your English skills.
- Speexx B2.2 Certificate (complimentary when signing up with IU)
- TOEFL (min. 80 points) or
- IELTS (min. Level 6.0 out of 9 points) or
- Duolingo English test (min. 95 points) or
- Cambridge Certificate (min. B grade overall) or
- Equivalent proof
*Proof must be provided before the start of the study and must not be older than two years.
You will need to submit proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
For MBA programmes, you will also need to have completed a second year of professional work experience before graduating.
The Best of Both Worlds
Choose where you want to spend which semester and switch between online and campus studies. Our new approach sets us apart from our competitors and gives you freedom to experience online studies and campus life. All you need to do is let us know in advance.
Accredited & Globally Recognised
IU International is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
Gain Real Support
We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have full access to our large online library. Your tutors are always available to answer your questions.
The Ideal Mix of Theory & Practice
Our courses provide you with key theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Our wide range of subject specialisations gives you maximum choice and allows you to immerse yourself in areas that match your interests.